James River Equipment

The history of James River Equipment dates back to 1926 when Rudolph Romer, great grandfather of Mark Romer, our current president, opened a John Deere dealership in Holly, Colorado. Rudolph’s dealership was able to prosper in spite of the depression largely due to its commitment to the customers. The foundation for offering quality products and supporting them with exceptional customer service was laid, and expanded eastward in 1977 when the Romer family purchased a dealership in Virginia, begetting James River Equipment. Under the leadership of Mark Romer and nearly 40 operational partners,